Tanacare Decking Oil

Lonza – Arch Wood Products

UNO was invited to develop a product name, brand and retail packaging for this clients new product. Tanacare is a name derived from combination of aspects from a proprietary name already owned by the company and ‘care’ which is an important element of the brand promise to consumers. 

The outcome of the brand and packaging presents a premium product that is unambiguous in its description and usage whilst utilising a colour palette that contrasts against major competitors.