Seasonal Packaging

3 Hats Confectionery

Confectionary is a highly competitive market at any time but within the Christmas and Easter seasons it’s ferocious.

How then do you successfully introduce a product range from a small and relatively unknown player into this commercial gladiator pit with any hope of survival? The key was understanding the hurdles, by firstly creating an engaging story for the retail buyers and secondly offering a differentiated and tiered proposition to customers allowing them to access the range at sensible price points, while also offering premium retailers unique pack solutions to differentiate their seasonal offerings.