Mani Brand Strategy

Banamex

Our role, together with our international partners, was to assist in the development of a small artisanal community of Mani in Mexico’s South East province of Yucatan.

Our brief, prepared by one of Mexico’s largest banks, was to design an identity and prepare a strategy which would bring the loose groupings of many individual artisans under the umbrella of a new ‘Mani’ brand.