Logo Evolution

Bedshed

Following the design upgrade for the retail store layout were adjudged to have assisted in a major increase in foot traffic and turnover. The next step was to align the brand presentations and in-store point-of-sale information and change the sales focus from pushing products to answering the customers’ needs.

Step 1 – Add life to the logo colour, in keeping with the colour successfully trialed on the brand wall in the first prototype stores.

Step 2 – Determine the primary brand equity elements – colour, turndown and name and remove dated stripes.

Step 3 – Alter the proportions to maximize the name and turndown relationship and consider the scalability for use on stationery up to storefronts.