Brand Design & Positioning

Heathcote Tourism Authority

UNO was invited to participate in the development of a ‘brand bullseye’ that would provide the criteria against which the brand design would be adjudged. Criteria such as unique, ownable, memorable and of course representing the various attributes of the region were all considered in the development that lead to the final outcome with solid consensus from all stakeholders.

The new brand has been adopted and promoted throughout the region and now forms the basis for the annual Heathcote on Show and Wine & Food events.